Paul Knox / Builder

I build the software layer between strategy and execution.

AI products, GTM systems, revenue dashboards, CRMs, analytics, finance ledgers, and operating workflows built for real business execution.

16 builder projects19 live links3x outbound capacity48h analytics build30-70 webinar signups/eventClient + founder systems

Top shipped systems

Start with the strongest builds.

These are the fastest proof points. Open these first if you want to see the systems instead of reading about them.

Public productPublic product workflow

Prospect Engine

Full-stack AI lead intelligence SaaS that turns a plain-English target market request into outbound-ready leads, verified contact paths, sourced reasons-to-call, and downstream sales execution.

Why it matters: Turns static lead lists into a usable operating system.
Sanitized sample dataProduction visibility

Outbound Revenue Control Center

Revenue ops system that turns outbound activity into production visibility: campaign health, reply workflows, lead control, CRM movement, and next-action reporting.

Why it matters: Protects prime selling time by turning reply handling, lead control, CRM movement, next actions, and reporting into one production surface.
Sanitized sample dataCash visibility + runway

Cash Ledger + CFO Dashboard

Cash ledger and CFO dashboard that converts raw transactions into runway, budget control, revenue tracking, spend categorization, data-health checks, and executive finance actions.

Why it matters: Turns spreadsheet finance tracking into a usable operating system.
Portfolio build48-hour analytics build

Lightweight Product Analytics System

Lightweight product analytics system using Supabase event tracking to capture user behavior, funnel progression, workflow drop-offs, and conversion bottlenecks.

Why it matters: Turns blind product decisions into a usable operating system.
Client-safe sample datafield-sales operating workflow

DuPage Clear CRM

Local-service CRM that tracks street coverage, interested leads, follow-ups, won/lost deals, and town permits.

Why it matters: Turns generic CRM into a usable operating system.

Outcome scoreboard

Built systems. Measured outcomes.

static proof metrics
Portfolio build
16

Builder projects

Full project library across revenue, GTM, finance, local service, and creator workflows.

Portfolio build
19

Live systems directory

Reviewer utility: direct-access links for opening the strongest systems and supporting builds.

Internal metric
3x

Outbound call capacity

GTM CRM moved daily call output from roughly 50 to roughly 150.

Portfolio build
48h

Analytics build

Lightweight Supabase analytics dashboard built fast enough to prove product behavior quickly.

Internal metric
30-70

Webinar signups/event

Education-led acquisition funnel for Prospect Engine.

Portfolio build
5

System lanes

AI Revenue, GTM Infrastructure, Finance/Ops, Local Service OS, and Creator Growth.

Featured Case Studies

Four proof modules worth reading first.

The full library is below. These case studies show the strongest range: AI revenue, GTM execution, founder dashboards, and real-world local service operations.

Featured Build 01

Prospect Engine - AI-Powered Revenue Engine

A full-stack AI lead intelligence SaaS that turns a plain-English target market request into outbound-ready leads, verified contact paths, sourced reasons-to-call, and sales execution handoff.

OverviewWorkflowProofOpen
Problem

Static lead databases do not solve the real sales problem. Operators still need to define the market, find companies, identify decision makers, verify contact paths, understand why now, dedupe noise, and move the best leads into outbound.

Complexity

The hardest part was the iterative enrichment loop: treating each lead like a live research object instead of a spreadsheet row.

Public-facing SaaS/product workflow.
Enrichment Loop
Lead object pipeline
STEP 01
Market brief
STEP 02
Search plan
STEP 03
Discovery
STEP 04
Evidence
STEP 05
LLM parse
STEP 06
Enrich
STEP 07
Validate
STEP 08
Outbound
What was built
User defines target market
AI generates search strategy
Google / Serper / Places discovery runs
Mr. Scrappy scrapes public sites
Raw evidence is staged
LLM parses unstructured content
Leads are deduped
Missing fields trigger enrichment loops
Emails are discovered, guessed, or validated
Leads are reviewed, revealed, exported, or pushed outbound
AI search planningWeb scrapingLead enrichmentLLM parsingDeduplicationSSE progress streamingOutbound handoffCost tracking

Featured Build 02

GTM Execution CRM

A custom outbound CRM that converts raw leads into daily action queues for calls, emails, LinkedIn touches, follow-ups, and sequence management.

OverviewWorkflowProofOpen
Problem

Generic CRMs store records, but they do not force execution. Reps waste time digging through lists, checking follow-ups, switching tools, and manually deciding what action should happen next.

Increased daily outbound capacity from roughly 50 calls and 15 LinkedIn touches to about 150 calls, 150 sequence emails, and 50 LinkedIn touches per day.
Before
50calls/day
15LinkedIn touches/day
Manuallist digging
After
150calls/day
150sequence emails/day
50LinkedIn touches/day
What was built
Call queue
Email queue
LinkedIn touch queue
Overdue follow-ups
Active sequences
Closed leads
Archived records
Touch-to-call workflow
LinkedIn enrichment
Bulk email handoff
One-click outcome updates
Sequence controls
Reporting layer
GTM opsCRM workflowsSales executionSequence managementReportingProductivity systems

Featured Build 03

Founder Operating System Dashboard Suite

A connected set of dashboards for cash, tasks, analytics, users, sources, outbound, CRM, and AI operating strategy.

OverviewWorkflowProofOpen
Problem

Founder execution breaks when cash, customer activity, product behavior, outbound health, and task priorities live in separate places with no decision layer.

Public portfolio version where needed. Includes a 48-hour analytics build and dashboard-to-decision operating layer.
Operating Flow
Data to execution
Input
Lead, cash, source, or campaign data
System
Workflow queue and decision layer
Output
Reviewed actions and live handoff
What was built
Cash Ledger + CFO Dashboard
AI-Powered Execution Task Board
Lightweight Product Analytics System
Users & Sources Dashboard
AI Operating Strategy Generator
Outbound Revenue Control Center
Founder OSCash runwayTask executionProduct analyticsUser sourcesAI strategyOutbound control

Featured Build 04

DuPage Clear - Local Service Operating System

A custom operating system for a local service business that replaced disconnected tools, spreadsheets, CRM software, and an old website with one owned workflow.

OverviewWorkflowProofOpen
Problem

The business needed more than a generic CRM. It needed a field-sales workflow, job scheduling, payment tracking, review follow-up, finance visibility, permit tracking, and a high-converting landing page.

Client-safe sample data, with workflows that reflect the real system architecture.
Sell
Module 01
Schedule
Module 02
Collect
Module 03
Convert
Module 04
What was built
CRM: street coverage, interested leads, follow-ups, won/lost deals, and permit tracking
Operations: scheduled jobs, availability, time slots, job duration, payment follow-up, and review requests
Finance: spend tracking, recurring burn, job revenue, cash collected, outstanding balances, labor forecasting, and revenue per hour
Landing page: flat-rate pricing, quote CTAs, mobile call/text actions, local positioning, and pay-after-inspection guarantee
Client systemLocal service CRMSchedulingFinance ledgerLanding pageWorkflow replacement

Full project library

Scan all 16 builder projects.

Filter by system lane, compare what each build replaces, and open the live artifacts when the first-screen proof is ready for review.

16 shown / 16 builder projects
AI RevenuePublic productFull-stack AI revenue engine

Prospect Engine

Full-stack AI lead intelligence SaaS that turns a plain-English target market request into outbound-ready leads, verified contact paths, sourced reasons-to-call, and downstream sales execution.

Replaces
static lead lists
Best proof
Public product workflow
What it includes
AI search strategy
Public discovery
Evidence staging
Lead enrichment
Outbound handoff
AI lead intelligenceSearch planningScrapingEnrichmentDeduplication
AI RevenuePortfolio buildReplaces mail merge

AI Email Writer

AI outbound writing system that turns lead lists into personalized three-step email sequences ready for review and CRM or sequencer sync.

Replaces
mail merge
Best proof
AI outbound sequence workflow
What it includes
Lead import
Field mapping
Writing preferences
Sample preview
Batch generation
AI email generationField mappingSequence writingCRM syncBatch review
AI RevenuePublic product30-70 signups/event

Prospect Engine Webinar Funnel

Webinar acquisition funnel for Prospect Engine that turns AI automation education into registrations, demand, and sales conversations.

Replaces
ad hoc product education
Best proof
30-70 webinar signups/event
What it includes
Offer framing
Registration flow
Educational GTM
Follow-up motion
Webinar funnelLanding pageRegistration flowEducational GTMOwned acquisition
GTM InfrastructurePortfolio build3x outbound call capacity

GTM Execution CRM

Custom outbound CRM that converts raw leads into daily action queues for calls, emails, LinkedIn touches, follow-ups, and sequence management.

Replaces
manual list digging
Best proof
~50 to ~150 daily calls
What it includes
Call queue
Email queue
LinkedIn touches
Follow-ups
Sequence controls
GTM opsCRM workflowsSales executionSequence managementReporting
GTM InfrastructureSanitized sample dataMeasurable production

Outbound Revenue Control Center

Revenue ops system that turns outbound activity into production visibility: campaign health, reply workflows, lead control, CRM movement, and next-action reporting.

Replaces
busywork and disconnected outbound reporting
Best proof
Production visibility
What it includes
Campaign health
Reply management
Lead inventory
CRM movement
Next actions
Outbound opsCampaign healthReply workflowsLead controlRevenue execution
Finance / OpsSanitized sample dataFounder finance control

Cash Ledger + CFO Dashboard

Cash ledger and CFO dashboard that converts raw transactions into runway, budget control, revenue tracking, spend categorization, data-health checks, and executive finance actions.

Replaces
spreadsheet finance tracking
Best proof
Cash visibility + runway
What it includes
Transaction tracking
Budget control
Runway logic
Spend categories
CFO recommendations
Cash ledgerRunwayBudgetingSpend controlCFO view
Finance / OpsPortfolio buildScattered work -> next actions

AI-Powered Execution Task Board

AI-supported task board that centralizes weekly execution across sales, product, campaigns, finance, and operations.

Replaces
scattered task lists
Best proof
weekly execution operating layer
What it includes
Weekly priorities
Task ownership
Execution status
AI summaries
Next actions
Task boardAI opsExecutionPrioritization
Finance / OpsPortfolio buildBuilt in 48 hours

Lightweight Product Analytics System

Lightweight product analytics system using Supabase event tracking to capture user behavior, funnel progression, workflow drop-offs, and conversion bottlenecks.

Replaces
blind product decisions
Best proof
48-hour analytics build
What it includes
Event capture
Session tracking
Funnel steps
Drop-off detection
Conversion analysis
Product analyticsSupabaseFunnelsEvents
Finance / OpsPortfolio buildGrowth prioritization

Users & Sources Dashboard

Dashboard that tracks users by source, tier, lifecycle signal, and follow-up priority to identify better channels and accounts ready for outreach.

Replaces
unprioritized user lists
Best proof
source and lifecycle prioritization
What it includes
Source tracking
Tier views
Lifecycle signals
Follow-up priority
UsersSourcesLifecycleFollow-up
Finance / OpsPortfolio buildDashboards -> decisions

AI Operating Strategy Generator

AI operating strategy generator that turns cash, CRM, outreach, analytics, user, and task data into daily or weekly execution plans.

Replaces
manual weekly planning
Best proof
dashboard-to-decision layer
What it includes
Data synthesis
Operating context
Priority generation
Weekly plans
AI strategyOperating cadenceDecision layer
Local Service OSClient-safe sample dataReplaced generic CRM

DuPage Clear CRM

Local-service CRM that tracks street coverage, interested leads, follow-ups, won/lost deals, and town permits.

Replaces
generic CRM
Best proof
field-sales operating workflow
What it includes
Street coverage
Lead stages
Follow-ups
Won/lost deals
Permit tracking
Client systemLocal service CRMPermitsFollow-ups
Local Service OSClient-safe sample dataCRM -> field execution

DuPage Clear Operations Page

Scheduling and day-of-service operations page that connects leads to jobs, manages availability, tracks unpaid work, and surfaces review follow-ups.

Replaces
manual scheduling
Best proof
CRM to field execution
What it includes
Scheduled jobs
Availability
Payment follow-up
Review requests
SchedulingOperationsReview follow-upPayment tracking
Local Service OSClient-safe sample dataSpreadsheet replacement

DuPage Clear Finance Ledger

Finance ledger for local service operations covering spend, recurring burn, job revenue, collections, unpaid balances, labor forecasting, and revenue per hour.

Replaces
service finance spreadsheet
Best proof
collections and labor visibility
What it includes
Spend tracking
Revenue tracking
Collections
Labor forecasting
Revenue per hour
Finance ledgerRevenueCollectionsForecasting
Local Service OSExternal siteReplaced original website

DuPage Clear Landing Page

High-converting local-service landing page with flat-rate pricing, quote CTAs, mobile call/text actions, service-area positioning, and pay-after-inspection guarantee.

Replaces
original website
Best proof
local conversion surface
What it includes
Local positioning
Flat-rate pricing
Quote CTAs
Mobile actions
Conversion copy
Landing pageLocal serviceConversionMobile CTA
Creator GrowthPortfolio buildYouTube API -> outreach list

Creator Lead Discovery Engine

Creator discovery engine that finds YouTube channels, enriches public contact paths, scores fit, and prepares outreach-ready lead records.

Replaces
manual YouTube research
Best proof
creator lead discovery workflow
What it includes
YouTube API search
Channel metadata
Website discovery
Fit scoring
CSV export
YouTube APICreator discoveryContact enrichmentCSV
Creator GrowthPortfolio buildDiscovery -> revenue attribution

Creator Attribution + Affiliate Tracking System

Creator attribution system that manages referral links, campaign tracking, signups, paid conversions, revenue, and payout context.

Replaces
untracked referral links
Best proof
creator revenue attribution
What it includes
Influencer records
Referral codes
Click tracking
Signup tracking
Revenue attribution
Affiliate trackingReferral attributionRevenuePayouts

Live systems directory

Open any build directly.

Want to test fast? Start with Prospect Engine, Cash Ledger, Analytics, DuPage CRM, and Outbound Control Center.

19 live entries
Prospect EngineRecommended
AI RevenuePublic product
Full-stack AI lead intelligence SaaS.
Prospect Engine Run FlowRecommended
AI RevenuePublic product
Campaign creation and lead generation flow.
Prospect Engine Dashboard
AI RevenuePublic product
Operator dashboard for lead review and execution.
Prospect Engine Webinar
AI RevenuePublic product
Education-led acquisition funnel with 30-70 signups per event.
AI Email Writer
AI RevenuePortfolio build
Personalized three-step outbound sequence generation.
GTM Execution CRM
GTM InfrastructurePortfolio build
Action-based outbound CRM with 3x call capacity.
CRM Reports
GTM InfrastructurePortfolio build
Pipeline activity and rep productivity reports.
Outbound Control CenterRecommended
GTM InfrastructureSanitized sample data
Campaign health and reply execution engine.
Cash LedgerRecommended
Finance / OpsSanitized sample data
Cash, runway, budget, and CFO dashboard.
Task Board
Finance / OpsPortfolio build
Weekly execution and AI operating briefs.
Analytics DashboardRecommended
Finance / OpsPortfolio build
Product behavior and funnel analytics.
Users & Sources
Finance / OpsPortfolio build
Lifecycle and acquisition-source prioritization.
AI Strategy Generator
Finance / OpsPortfolio build
Daily and weekly operating strategy briefs.
DuPage Clear CRMRecommended
Local Service OSClient-safe sample data
Field-sales CRM with client-safe sample data.
DuPage Clear Operations
Local Service OSClient-safe sample data
Scheduling and day-of-service workflow.
DuPage Clear Finance
Local Service OSClient-safe sample data
Service business finance ledger.
DuPage Clear Landing Page
Local Service OSExternal site
Conversion-focused local service landing page.
Creator Discovery Engine
Creator GrowthPortfolio build
YouTube creator lead discovery.
Creator Attribution Dashboard
Creator GrowthPortfolio build
Referral and revenue tracking.

Build Process

I build like an operator, not a spectator.

01

Find the bottleneck

Where is the business losing speed, revenue, clarity, or execution discipline?

02

Map the workflow

What should happen first, next, automatically, manually, and only by exception?

03

Build the system

CRM, dashboard, AI workflow, tracking layer, queue, or execution tool.

04

Measure the output

Calls, replies, signups, cash visibility, conversion bottlenecks, follow-ups, revenue actions, or hours saved.

05

Tighten the loop

Remove friction, improve handoff, expose next actions, and make the system easier to operate.

Builder + Deal Maker

Most builders cannot sell. Most sellers cannot build the operating layer.

My edge is the overlap: I can find the commercial bottleneck, sell through live signal, then build the system that makes the motion repeatable.

Builder

  • Built AI outbound workflows
  • Built CRM and analytics systems
  • Built finance and operating dashboards
  • Built creator discovery and attribution tools
  • Built local-service operating systems
View Builder Proof

Deal Maker

  • 300+ deals closed in Q4 2024
  • 12-close company record
  • 37% inbound lead-to-close
  • $16K sold before product maturity
  • Founder-led GTM and repeatable sales systems
View Deal Maker
Execution systems

Need someone who can find the bottleneck, build the system, and ship the workflow?

Explore the live builds for system proof. Open Deal Maker for sales proof. Email Paul if you want the shortest version: builder, seller, and operator in one.

Best fit: AI products, GTM systems, revenue operations, workflow automation, analytics dashboards, and operator-facing software.